Bringing the same level of innovation and design that shines through in 13 Fishing’s rods and reels, the brand’s new soft bait line up for 2020 has been put together for the sole purpose of giving the angler the ultimate presentation.

What to tell your customers

  • The Pleasure Shad features deep ribs at its base that increase stimulation and vibration underwater.
  • Are you targeting fish in hard to reach locations? The Pleasure Shad has been designed to swim through the most furrowed cover.
  • Infused with ‘Donkey Sauce’, the Pleasure Shad will emit lots of flavour through the water for added attraction.
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