Ultra lifelike shrimp lure will be unveiled at ICAST!

Trophy-sized snook, redfish, and speckled sea trout are old – and wise.
These inshore dwellers have seen it all and have learned to avoid eating anything that does not look or act like it should.


LIVETARGET has a highly developed research and development process to make sure that no detail is ignored and no shortcuts are taken on the route to creating the most lifelike lures that fish – even the oldest, and wisest ones – have ever seen.

LIVETARGET will debut the LIVE SHRIMP at ICAST, the first shrimp imitation that both looks and behaves alive. It’s said to look exactly like a defenceless, exposed shrimp descending toward the bottom – and then scuttling for safety once there.
The LIVE SHRIMP has a one-of-a-kind swing weight system that keeps it horizontal as it falls through the water column or crawls across the bottom.

Anglers can fine-tune the rate of descent through the water by using three interchangeable weights. The swing weight is designed to be slightly off-balance, creating a realistic wobble as the lure falls or is worked across the bottom.
An ABS plastic body withstands the abuse of rocks, shell beds, mangrove roots, and ferocious inshore predators, while its buoyant, high-action TPE legs deliver a nervous fluttering action throughout the retrieve.
It is armed with a strong Mustad hook and is equipped with a low-frequency knocker to attract fish from a long distance.

How much is it and what are the options?

With an MSRP of $14.99, the LIVETARGET LIVE SHRIMP is available in 3-inch (75 mm) and 3 ¾-inch (95 mm) sizes weighing ¼ oz (9gr) and ⅜ oz (11gr), each in eight biomimetic colours.

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