Mustad made a surprise entry into the rods market – and has dived in feet first!

Mustad launched the first phase of its entry into the rods market in March – and then showed it off to the trade for the first time at the world’s biggest fishing tackle industry show in Orlando, Florida.

Angling International was there at ICAST and caught up with the company’s Global Product Manager, Enrico Parmeggiani, and bass pro Brandon Lester – the man behind the BL Instinct rod series.They told us they were ‘overwhelmed’ by the reaction from the trade to its line-up.

The global rod launch included eight ranges covering a wide variety of fishing techniques and inspired by experts from across the world.

Developed with Bassmaster Elite Pro angler Lester, the BLF Instinct rods lead the range with tailored specifications and premium components which have been tested and proven at the highest professional level. In February, they impressed when Brandon won the St. Croix Bassmaster Southern Open on the Kissimmee Chain, in Florida.

Mustad’s range does not stop there. Imagined by professionals, its inshore rods are said to give anglers the construction of custom rods at a competitive price. The G-Series Inshore range is a performance-level rod that is available in a wide range of power and action configurations in a spinning style reel seat.

The popular slow pitch jigging techniques from Japan have gone global and become a staple in offshore fishing. The G-Series Slow Stroke Jigging rod line-up offers four versatile rods featuring 40-T high modulus carbon blanks and premium Fuji reel seats and tangle-free guides.

They are available in four-section models to match all Mustad slow fall jig weights and styles.

For the passionate freshwater angler, Mustad launched the G-Series Hybrid – a premium hybrid rod range for large lakes and rivers. Built around an innovative telescoping/two-section design, these rods offer the mobility of a collapsible rod while maintaining the strength and sensitivity of a typical two-section stick.

Using the same telescopic construction as the G-Series Hybrid, the Vantage Hybrid rod is extremely versatile and ideal for modern urban lure fishing techniques. It is available in both spinning and baitcasting models.

Designed for Nordic anglers, Mustad’s new Escape Spin rods are ideal for freshwater species as well as inshore saltwater fish like mackerel and sea trout. For big game, the Escape Boat comes in two fast action options with a reinforced construction designed for monster halibut.

Mustad continues the range with two Vantage rods. The Vantage EVOQ range is a multi-purpose, fast action rod for modern lure fishing techniques, while the Vantage FX collection is a virtually indestructible option for the widest range of applications – a real workhorse.

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