This is what the next-gen of Rapala balsa baits looks like

When we asked Rapala about their most popular lures in 2021, they nominated the CountDown Elite as one of their biggest successes.

It’s what you get when you combine cutting-edge hard bait tech with over 80 years of lure craftsmanship.

  • What makes it so special? That swimming action that only balsa can give you. Plus through-wire construction for extra durability.
  • Who’s it for? It was developed for trout fishing in Japan.
  • Give me some tech? The CountDown Elite is aerodynamically designed for casting distance and accuracy. Rapala’s signature HD finishes make it irresistible in the water.
  • Prove it works? Sales have rocketed in Japan in 2021, but also in Central Europe.

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