‘Surprise’ big sellers are now more specialised

Savage Gear’s developers loved these green rods when they were ready for launch, ‘but the big question was how anglers would react,’ says the Danish company’s head of product, Thomas Sanotra. The answer came in record-breaking sales. So what next? More additions, but with the focus on more specialised techniques. “That‘s the trend right now,” says Sanotra.

  • What makes them special? The SG4 range is eye-catching, growing and, thanks to clear labeling, easy to work out what rod is best for you.
  • Who are they for? All anglers. But now it‘s all about specialists. The SG4 specialist series from Savage Gear contains rods for fishing styles including Streetstyle, Texas/Carolina Finesse, Vertical, Dropshot, Jerk, Spinnerbait, Vib & Blade, Swimbait, Tuff Game, Big Bait, Jig & Craw, Shaky Head, Shad & Twitch and Crankbait. Certain styles are for both spinning and baitcasting set-ups.
  • Why are Savage Gear so confident? The original SG4 rods sold in huge numbers in 2021. But research at Savage Gear points to a trend for rods that suit more particular styles of fishing. The new rods fit that perfectly.
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