Global jeans brand brings its style to fishing
Looking smart and ‘on trend’ on the water just got easier following the announcement that global jeans brand Wrangler has entered the fishing market with a range of ‘high performance’ clothing for anglers.
The Wrangler Angler Collection is an expansion of the company’s successful All Terrain Gear (ATG) range and is a direct response to the increased interest in fishing over the past few years, says the North Carolina business.
The new collection includes apparel for both men and women, with key products including shirts, hooded tees, shorts and dresses in the line-up.
“With the launch of the ATG Wrangler Angler Collection, we are harnessing our unique understanding of the importance of durability and versatility for outdoor apparel to bring style and comfort to the sportfishing space,” said Tom Waldron, EVP, Co-Chief Operating Officer and Global Brand President at Wrangler. “At Wrangler we are committed to strategic growth that is true to our roots.”
To underline its commitment to the sport, Wrangler will also become the official sponsor of one of the USA’s top angling tournaments, the Major Fishing League (MLF) Bass Pro Tour in 2022.
Wrangler is available in retail stores worldwide, including flagship outlets in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters and online.
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