A new technique and a new legend is born

It’s rare for a new technique to arise in the world of angling that completely changes the landscape. But that’s how YUM describes forward facing. And thanks to the brand‘s association with 2022 Bassmaster Classic winner Jason Christie, it has just the bait for taking full advantage.

2022 Bassmaster Classic winner Jason Christie

Developed with Christie and unveiled to the trade at ICAST 2022 in Orlando, the YUM Forward Facing Sonar Minnow is a soft plastic lure designed to ‘get the most out of forward facing sonar’.

It has been designed to subtly quiver in the face of bass and give them no other choice but to take a bite out of its ultra-natural presentation.

  • 3.25ins in length
  • Subtle baitfish quiver
  • ‘Better than real’ colour patterns
  • Super-charged with F2 scent
  • Built to pair with YUM Front Facing Sonar Jighead
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