Is your fishing video worth €3000 of NEW TACKLE?
The European Fishing Tackle Trade Exhibition (EFTTEX) will take another step closer to connecting the trade with consumers this month when it launches an online video competition to celebrate fishing in Europe.
WIN BIG THIS JUNE!
The Fishing in Europe video competition is open to all anglers in Europe and is already up and running with the first entries already locked in! Over four weeks anglers will be encouraged to upload videos in three categories to the competition website: Great Catches in Europe, Europe’s Favourite Tackle and, to encourage conservation, The Places We Love To Fish. Voting is open to any visitors to the competition website, where all the videos will be on display, and entrants will be able to share direct links to encourage their friends and followers to support them. VOTING OPENS ON MAY 30th!
UPLOAD YOUR VIDEO HERE
The 15 top voted videos will then be judged by a panel of industry experts at EFTTEX with a top prize for the winner of €3000. All voters will also be entered into a prize draw to win €1000 of fishing tackle. Selected videos uploaded to the website will also be shown as a rolling montage on screens during EFTTEX.
“We want EFTTEX to be the place where we celebrate fishing in Europe,” said Istvan Pál, part of the organising team for the show. “It has to have a buzz and an energy to make it more of an attractive proposition for people in the trade each year. The film montage and prize ceremony will do that.”
But the Fishing in Europe video competition also does something else, which is even more important, says Pál. It spreads the EFTTEX brand name to consumers. “We know our exhibitors want to reach consumers when they present new products at the show. Yes, in the hall EFTTEX remains a B2B meeting event, but gone are the days when that is all that we should be achieving for our customers.
“The Fishing in Europe video competition is part of our strategy to get the EFTTEX name known amongst anglers. That needs to happen first before we are a true platform for reaching consumers. Right now, EFTTEX means nothing to anglers, which means even winning an EFTTEX award does not translate into sales like it should.
“We are taking steps to change that. First, we launched the Angler’s Choice awards which gave anglers a chance to vote on the EFTTEX Best New Product award winners. That was probably the first time many anglers had even heard of EFTTEX, so it was an important first step. And now we are giving anglers the chance to celebrate what they love about fishing in Europe.
“This video competition will create a feelgood factor around EFTTEX amongst consumers. Any brand that launches products here in the future or, even better, wins a New Product Award will be able to feed off that. That is what we are striving for.”
VOTERS WIN TOO!
Voting opens on the 30th of May and closes on the 10th of June! Anyone who casts a vote will be entered into a prize draw where one lucky winner will be randomly drawn and presented with €1000 of NEW TACKLE!
UPLOAD YOUR 60 SECOND VIDEO HERE!
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